Matthias Lehner

Matthias Lehner

Associate senior lecturer

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Personal profile

Research

Matthias' research focuses on sustainable consumption behavior. Whithin this field of interest he has worked both on marketing/branding, consumer behaviour, nudging, and alternative consumption ideas (sharing, collaborative consumption, cooperatives). His main interest in all these areas is the individual consumer and how her behaviour can be changed towards higher levels of economic, social, and environmental sustainability.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 2 - Zero Hunger
  • SDG 8 - Decent Work and Economic Growth
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 16 - Peace, Justice and Strong Institutions

UKÄ subject classification

  • Business Administration

Free keywords

  • Sustainable consumption
  • consumer behaviour
  • green business models
  • branding

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Collaborations and top research areas from the last five years

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