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Personal profile


Mia Larson is an Associate Professor in Business Administration, specialised on Marketing, at Lund University, Department of Service Management and Service Studies. Her research has particularly focused on management and marketing in the tourism and experience economy. Her publications covers subjects such as network collaboration, innovation, participation motives, event management, destination development, pop culture tourism, coastal tourism, social media marketing, sharing economy, and gender issues in the academy. Her current research focus on the digital platform economy.

UKÄ subject classification

  • Social Sciences
  • Business Administration


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