Mia-Marie Hammarlin

Mia-Marie Hammarlin

Senior lecturer, PhD, Associate Professor

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Personal profile


My 4-year research project (2020-2023) is financed by Riksbankens Jubileumsfond, and concerns the anti-vaccination movement. Vaccination hesitancy is not very common in Sweden but is characterized by extensive engagement on the internet among certain groups, thus, digital conversations constitute the empirical focus. The project also has a method developing purpose in examining how quantitative (language technology) and qualitative (ethnographic) methods can be combined to an effective tool for exploring how vaccination discussions are established, emitted and circulated on the internet. A related (sub)project on vaccine skepticism that I run is connected to a large programme, financed by Riksbankens Jubileumsfond, 'At the end of the world: A transdisciplinary approach to the apocalyptic imaginary in the past and present' (PI Jayne Svenungsson). I'm also engaged in a technology and everyday life project financed by Vetenskapsrådet, 'Digital by default? Older adult citizens and digital welfare interfaces' (PI Tobias Olsson). 

Since 2009 I have been employed as Senior Lecturer in Media Studies and Journalism, Department of Communication and Media, Lund University, and was Head of Department 2016–2020. I am a trained ethnographer with a theoretical interest in Medical Humanities, and work parttime for Birgit Rausing Centre for Medical Humanities at the Faculty of Medicine. 

UKÄ subject classification

  • Humanities
  • Social Sciences
  • Media and Communications

Free keywords

  • media scandal
  • public shaming
  • ethnography
  • ethnology
  • rumour
  • gossip
  • vaccine hesitancy


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