Personal profile
Research
My 4-year research project (2020-2023) is financed by Riksbankens Jubileumsfond, and concerns the anti-vaccination movement. Vaccination hesitancy is not very common in Sweden but is characterized by extensive engagement on the internet among certain groups, thus, digital conversations constitute the empirical focus. The project also has a method developing purpose in examining how quantitative (language technology) and qualitative (ethnographic) methods can be combined to an effective tool for exploring how vaccination discussions are established, emitted and circulated on the internet. A related (sub)project on vaccine skepticism that I run is connected to a large programme, financed by Riksbankens Jubileumsfond, At the end of the world: A transdisciplinary approach to the apocalyptic imaginary in the past and present (PI Jayne Svenungsson). I'm also engaged in a technology and everyday life project financed by Vetenskapsrådet, Digital by default? Older adult citizens and digital welfare interfaces (PI Tobias Olsson, Malmö University)
Since 2009 I have been employed as Senior Lecturer in Media and Communication Studies and Journalism, Department of Communication, Lund University, and was Head of Department 2016–2020. I am a trained ethnographer with a theoretical interest in Medical Humanities, and am affiliated researcher at Birgit Rausing Centre for Medical Humanities at the Faculty of Medicine.
Subject classification (UKÄ)
- Humanities and the Arts
- Social Sciences
- Media and Communications
Free keywords
- media scandal
- public shaming
- ethnography
- ethnology
- rumour
- gossip
- vaccine hesitancy
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 5 Gender Equality
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Collaborations the last five years
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The credibility struggle of mRNA vaccine rumors: A communication model to understand the impact of skepticism on public perception
Hammarlin, M. M., Miegel, F., Kokkinakis, D. & Stoencheva, J., 2025 Oct 1, In: Journal of Public Health Research. 14, 4Research output: Contribution to journal › Article › peer-review
Open Access -
Prevention: konsten att lära av det som inte händer
Hammarlin, M.-M., Tunlid, A. & Hagander, L., 2025 Apr 8, In: Socialmedicinsk tidskrift. 102, 1, p. 14–18Research output: Contribution to journal › Debate/Note/Editorial › peer-review
Open AccessFile32 Downloads (Pure) -
A Dialogue about Vaccine Side Effects: Understanding Difficult Pandemic Experiences
Hammarlin, M. M. & Dellson, P., 2025, In: Journal of Medical Humanities. 46, p. 91-114Research output: Contribution to journal › Article › peer-review
Open Access -
New pedagogical tools for vaccine education: preparing future healthcare workers for the next pandemic
Gautier, S., Hammarlin, M.-M., Paulik, E., Montagni, I., Mueller, J. E., Vaux, S., Luyt, D., Hausman, B. L., Bosman, A., Dinh, A., Josseran, L., Bennet, L. & Delarocque-Astagneau, E., 2024 Nov 14, In: BMC Medical Education. 24, 1314.Research output: Contribution to journal › Article › peer-review
Open Access -
Interdisciplinary Labor: Researchers' Bodies at Work
Hammarlin, M.-M., 2024 Oct 30, In: Exchanges: The Interdisciplinary Research Journal. 12, 1, p. 67–72 6 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile34 Downloads (Pure)
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dīcit: Disinformation, Conspiracy Theories, and Infrastructures of Information
Drazkiewicz, E. (Researcher), Engström, L. (Researcher), Sundin, O. (Researcher), Irwin, R. (Researcher), Jönsson, L.-E. (Researcher), Söderström, K. R. (Researcher), Petersen, M. (Research student), Chan, S. (Research student), Persson, A. (Research student), Petersson McIntyre, M. (Researcher), Hamnell, B. (Researcher), Stoenescu, A. (Researcher), Lundin, S. (Researcher), Hennessey, J. (Researcher), Liu, R. (Researcher), Petersén, M. (Researcher), Högberg, C. (Research student), Herd, K. (Researcher), Uhl, A. (Research student), Hogan, B. (Research student), Petersson McIntyre, M. (Researcher), Gorbach, D. (Researcher) & Hammarlin, M.-M. (Researcher)
2024/05/20 → …
Project: Network
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At the End of the World: A Transdisciplinary Approach to the Apocalyptic Imaginary in the Past and Present
Svenungsson, J. (PI), Goldman, A. (Project coordinator), Fridlund, P. (Researcher), Cronqvist, M. (Researcher), Stripple, J. (Researcher), Scheuer, B. (Researcher), Norocel, O. C. (Researcher), Pålsson, K. (Researcher), Keim, K. (Researcher), Burnett, A. (Researcher), Hammarlin, M.-M. (Researcher), Dunér, D. (Researcher), Liljefors, M. (Researcher), Björk, M. (Researcher), Strømmen, H. (Researcher), Lagerkvist, A. (Researcher), Gustafsson Chorell, T. (Researcher), Wassén, C. (Researcher), Liepe, L. (Researcher), Hägerland, T. (Researcher), Noll, G. (Researcher), Otter Johansen, T. (Researcher), Kuhlin, J. (Project coordinator), Kuhlin, J. (Researcher), Goldman, A. (Researcher) & Bloch, N. (Researcher)
2023/01/01 → 2028/12/31
Project: Research
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Digital by default? Older adult citizens and digital welfare interfaces
Hammarlin, M.-M. (Researcher) & Olsson, T. (PI)
2023/01/01 → 2025/12/31
Project: Research
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Rumour Mining: Vaccination engagement on the internet
Hammarlin, M.-M. (Researcher), Miegel, F. (Researcher), Borin, L. (Researcher) & Rouces Gonzalez, J. (Researcher)
2020/01/01 → 2023/12/31
Project: Research
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POLCOM@LU: Social Information and Hybrid Power: A Strategic Platform for Political Communication at Lund University
Gustafsson, N. (Project coordinator), Dutceac Segesten, A. (Researcher), Hedling, E. (Researcher), Mattsson, A. (Researcher), Nothhaft, H. (Researcher), Åkerström, M. (Researcher), Cepaite Nilsson, A. (Researcher), Sundström, M. (Researcher), Hammarlin, M.-M. (Researcher), Sigrell, A. (Researcher), Isaksson, O. (Researcher), Bruhn, T. (Researcher), Santesson, S. (Researcher) & Farjam, M. (Researcher)
2019/04/16 → 2023/12/31
Project: Network
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Activities
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At the End of the World: John's Revelation & the Christian Understanding of Human Telos in Late Antiquity
Betz, N. (Invited speaker), Goldman, A. J. (Member of programme committee), Hammarlin, M.-M. (Chair) & Pålsson, K. (Speaker)
2025 Dec 9Activity: Participating in or organising an event › Organisation of public lecture/debate/seminar
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At the End of the World: With God on Our Side— Apocalyptic Motifs and the Struggle for Social Justice
Bowens, L. M. (Invited speaker), Fridlund, P. (Speaker), Goldman, A. J. (Speaker) & Hammarlin, M.-M. (Chair)
2025 May 12Activity: Participating in or organising an event › Organisation of public lecture/debate/seminar
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Civic Side Effects of Vaccines: Insights from the Rumour Mining Project
Hammarlin, M.-M. (Invited speaker), Miegel, F. (Invited speaker) & Litins'ka, Y. (Organiser)
2025 Mar 5Activity: Participating in or organising an event › Organisation of workshop/ seminar/ course
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Toward apocalyptic experience: images and narratives of the end
Björk, M. (Presenter), Dunér, D. (Participant), Fridlund, P. (Presenter), Goldman, A. J. (Presenter), Hammarlin, M.-M. (Presenter), Kuhlin, J. (Member of programme committee), Norocel, O. C. (Participant), Scheuer, B. (Presenter), Stripple, J. (Presenter) & Svenungsson, J. (Member of programme committee)
2024 Oct 24 → 2024 Oct 25Activity: Participating in or organising an event › Participation in workshop/ seminar/ course
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At the End of the World: Surviving the Apocalypse
Chrostowska, S. (Invited speaker), Goldman, A. (Session chair), Gustafsson Chorell, T. (Speaker) & Hammarlin, M.-M. (Speaker)
2024 Oct 10Activity: Participating in or organising an event › Organisation of public lecture/debate/seminar
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Prizes and Distinction
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The Eva de la Gardie Residency Award
Hammarlin, M.-M. (Recipient), 2023 May 30
Prize: Prize (including medals and awards)
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Hain's scholarship (225 000 SEK/ 22000 euro)
Hammarlin, M.-M. (Recipient), 2021 Sept 1
Prize: Prize (including medals and awards)