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Monika Müller

Associate Professor, Senior Lecturer

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Personal profile


My research interests so far have revolved around internal branding as a new version of culture management and as a new form of normative control. I am also interested in the rhetorical construction of management concepts that appear at a certain point in time, such as the concept of internal branding. In my most recent research projects, I study temporal and spatial dimensions of work in terms of working times and office space. 

UKÄ subject classification

  • Business Administration


  • Critical management studies, Culture management, Internal branding, Identification,
  • Working times


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