Personal profile
Research
My research interests include political communication and social media, political participation, and elite studies.
Currently, I am the co-PI (together with Cecilia Cassinger) of Communication, Defense Willingness, and Democratic Resilience (CDR). This research initiative is a part of Lund University Centre for Preparedness and Resilience (LUPREP), has received seed funding from the university and will initially run 2025–2027.
Also together with Cecilia Cassinger, I lead the CDR hosted research project INFLU-NORD: "The Double Edge of Social Media Influencing: Participatory Antagonism and Communicative Resilience in the Nordics" with 12 MSEK funding from Nordforsk. The project runs 2026–2029.
I am additionally the Co-PI (together with Anna Tyllström) of the VR funded project Splittring eller enighet? Nätverk och organisationer i den svenska makteliten (Fragmentation or Unity? Networks and Organizations in the Swedish Power Elite). The project has been granted 6.8 MSEK and will run 2026–2029.
2019–2023 I was the PI of the research initiative Social Information and Hybrid Power – A Strategic Platform for Political Communication funded by Lund University.
Since 2018, I have been participating in a longitudinal and comparative study of student career networks at the Stockholm School of Economics (SSE) and the Hanken Business School in Helsinki. The core team currently consists of Anna Tyllström, Institute for Future Studies/Uppsala University, Sofiya Voytiv, Institute for Future Studies/Stockholm University and me. The project has received grants from Riksbankens Jubileumsfond (2018-2022), the Swedish Research Council (2018-2022), The Crafoord Foundation (2022-2025), and Handelsbankens forskningsstiftelser (2022-2025).
In 2015, together with Lund political scientists Malena Rosén Sundström and Hanna Bäck and Emma Bäck of the Department of Psychology at the university of Gothenburg, I was awarded a 5 MSEK research grant from the Marianne & Marcus Wallenberg Foundation for the project "Political participation among young people – from party democrats to social media activists?". During 2015-2018, the project studies the development of political participation among young people in Sweden.
Hanna Bäck, Emma Bäck and myself also formed one of the research teams that aided the Democracy Study of the Swedish government (Demokratiutredningen). The report was published in 2015.
2013-2014 I was involved in the NEMO project (New Media, Modern Democracy) here at the Department of Strategic Communication, with a study on social media in the Swedish Riksdag.
I defended my doctoral dissertation in political science "Leetocracy: political participation, social network sites and inequality" on 3 May 2013. Faculty examiner was associate professor Eva Anduiza, Universidad Autonoma de Madrid. Here is the online version of the thesis (excluding two unpublished texts): Leetocracy
Teaching
I currently teach Political Communication and Research Ethics as well as supervising Bachelor and Master theses. I have previously taught Quantitative and Qualitative Methods, Philosophy of Science, Public Administration, and Swedish Politics.
Subject classification (UKÄ)
- Political Science
- Social Sciences
- Media and Communication Studies
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 10 Reduced Inequalities
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SDG 11 Sustainable Cities and Communities
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SDG 16 Peace, Justice and Strong Institutions
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Collaborations the last five years
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Opinion Formation and Political Polarization
Bäck, H. & Gustafsson, N., 2026 Jan 20, Psychological Defence and Information Influence: A textbook on theory and practice . Falkheimer , J. & Pamment, J. (eds.). Stockholm: Myndigheten för psykologiskt försvar, p. 98-104 7 p.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Open Access -
Social Media-Based New Crisis Initiatives in the Pandemic: Survival of the Un-Fittest?
Weinryb, N., Gustafsson, N. & Tyllström, A., 2025 Dec 8, Communicating in the Face of Global Crises : Organization, Strategy, and ‘Doing the Right Thing’. McClellan, J. G., Cassinger, C., Penttilä, V. & Porzionato, M. (eds.). 1 ed. Routledge, p. 121-140 20 p. (Routledge Studies in Communication, Organization, and Organizing).Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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Does Peer Socialization Within Cohorts Foster Political Attitudes? A Longitudinal Study of Elite Business Students
Lindskog, H., Gustafsson, N. & Voytiv, S.-Y., 2025 Jun, In: Political Behavior. 47, p. 893-914 22 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Accountability through (Inter)Action? A Framework of Affordances for Understanding Civil Society Accountability on Social Media Platforms
Gullberg, C. & Gustafsson, N., 2025 May 29, In: Social Media + Society. 11, 2, p. 1-14 14 p.Research output: Contribution to journal › Article › peer-review
Open Access -
In the Mood for Likes: A Longitudinal Study of Civil Society Organizations’ Emotional Communication on Social Media
Gustafsson, N., Holmberg, N., Weinryb, N. & Larsson, A. O., 2025 May 20, In: Social Media + Society. 11, 2, 16 p.Research output: Contribution to journal › Article › peer-review
Open Access
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INFLU-NORD: The double edge of social media influencing: Participatory antagonism and communicative resilience in the Nordics
Cassinger, C. (PI), Laaksonen, S.-M. (CoPI), Schoeneborn, D. (CoPI), Karlsson, I. (Project coordinator), Gustafsson, N. (Researcher), Porzionato, M. (Researcher), Reinikainen, H. (Researcher) & Pelevina, N. (Researcher)
2026/01/01 → 2028/12/31
Project: Research
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CDR: Communication, Defense Willingness and Democratic Resilience
Cassinger, C. (PI), Gustafsson, N. (PI), Karlsson, I. (Project coordinator), Anselmsson, J. (Researcher), Hedling, E. (Researcher), Pamment, J. (Researcher), Stjernholm, E. (Researcher), Adenskog, M. (Researcher), Linné, T. (Researcher), Fjällhed, A. (Researcher), Porzionato, M. (Researcher), Thelandersson, F. (Researcher) & Falkheimer, J. (Researcher)
2025/01/01 → 2027/12/31
Project: Network
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CISR: Crisis Inequalities and Social Resilience (CISR)
Rydström, H. (PI), Turner, S. (Project coordinator), Hill, A. (Project coordinator), Banerjee, S. (Project coordinator), Hjärpe, T. (Researcher), Nicoli Aldini, C. (Researcher), Caretta, M. A. (Researcher), Gregoratti, C. (Researcher), Gustafsson, N. (Researcher), Harnesk, D. (Researcher), Islar, M. (Researcher), Kauko, S. (Researcher), Kim, Y. (Researcher), Linnell, M. (Researcher), Lundqvist, M. (Researcher), Lundberg, T. (Researcher), Mathieu, C. (Researcher), Di Matteo, C. (Researcher), Mattsson, A. (Researcher), Nordbeck, P. (Researcher), Qamar, A. H. (Researcher), Samper, J. A. (Researcher), Solano, P. (Researcher), Wiggill, M. (Researcher) & Zhao, H. (Researcher)
2023/04/27 → …
Project: Research
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Effects of the COVID-19 Pandemic on Early-Career Networks of Business Students
Gustafsson, N. (Researcher) & Voytiv, S.-Y. (Researcher)
2022/08/01 → 2024/07/31
Project: Research
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Political Polarization - Theme, Pufendorf IAS
Dutceac Segesten, A. (CoPI), Olsson, E. J. (CoPI), Bäck, H. (Researcher), Bossetta, M. (Researcher), Gustafsson, N. (Researcher), Holmberg, N. (Researcher), Klintman, M. (Researcher), Ledendal, J. (Researcher) & Topp, E. A. (Researcher)
2020/10/01 → 2021/05/31
Project: Network
Activities
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2026 ECREA Preconference "Communication and democratic resilience: perspectives and pathways"
Karlsson, I. (Organiser), Cassinger, C. (Organiser), Gustafsson, N. (Role not specified) & Valuch, J. (Organiser)
2026 Sept 7Activity: Participating in or organising an event › Organisation of workshop/ seminar/ course
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CDR Network Symposium 2026
Karlsson, I. (Organiser), Cassinger, C. (Organiser) & Gustafsson, N. (Organiser)
2026 Mar 5 → 2026 Mar 6Activity: Participating in or organising an event › Organisation of workshop/ seminar/ course
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CDR Seminar: Crisis Communication and Community Resilience: Frontline Experiences from Czech Republic's Recent Crises
Karlsson, I. (Organiser), Cassinger, C. (Organiser) & Gustafsson, N. (Organiser)
2025 Mar 3Activity: Participating in or organising an event › Organisation of workshop/ seminar/ course
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Workshop with the Swedish Defence Research Agency (Totalförsvarets forskningsinstitut FOI)
Karlsson, I. (Organiser), Cassinger, C. (Organiser) & Gustafsson, N. (Organiser)
2025 Feb 14Activity: Participating in or organising an event › Organisation of workshop/ seminar/ course