Research output per year
Research output per year
Personal profile
Research
Background
Nils Holmberg has a doctoral degree in Media and Communication Science from Lund University in December 2016. The focus of his dissertation was to investigate the effects of web advertising on children aged 9-12 when they use the internet to solve different types of tasks, e.g. read and understand texts in an online newspaper. To investigate this, he used experimental methods to systematically vary the content and form of web ads. Physiological measuring equipment was then used to investigate how different advertising properties affected children's visual attention and ability to solve tasks online. In addition to providing in-depth knowledge of experimental methods and eye movement measurement, this dissertation also provided knowledge of the entire complex ecosystem that constitutes digital marketing.
Research
Coming soon.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
UKÄ subject classification
- Communication Studies
- Applied Psychology
Free keywords
- cognitive science
- communication
- LSSMC: Computational Social Sciences
- LSSMC: Experimental Methods
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Collaborations the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Affektiv polarisering i Norden – en oversikt
Translated title of the contribution :Affective polarization in the Nordic countries - a research overview Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Psychophysiological methods
Holmberg, N., Heiselberg, L., Lindholm, J. & Knudsen, E., 2023 May 4, In: Journalistica. 17, 1Research output: Contribution to journal › Article › peer-review
Open Access -
Experiment
Gustafsson, N. & Holmberg, N., 2023, Lund: Studentlitteratur AB. 197 p. (Greppbar metod)Research output: Book/Report › Book › Research
1 Downloads (Pure) -
The Cueing Power of Comments on Social Media: How Disagreement in Facebook Comments Affects User Engagement with News
Dutceac Segesten, A., Bossetta, M., Holmberg, N. & Niehorster, D. C., 2022, In: Information, Communication & Society. 25, 8, p. 1115-1134Research output: Contribution to journal › Article › peer-review
Open Access -
Risken för ökad polarisering måste tas på allvar
Dutceac Segesten, A., Olsson, E. J., Bossetta, M., Bruhn, T., Bäck, H., Gustafsson, N., Holmberg, N., Klintman, M., Ledendal, J., Morreau, M. & Topp, E. A., 2021 Apr 1, Göteborgs-Posten.Research output: Contribution to specialist publication or newspaper › Newspaper article
Open Access
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Inclusive brand communication and its cognitive effects in online users
Holmberg, N. (Researcher)
2024/01/01 → 2027/12/31
Project: Research
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MAP: The Nordic MAP Network: Establishing a link between media content and affective polarization in Nordic multiparty systems
Holmberg, N. (Researcher), Heiselberg, L. (Researcher), Lindholm, J. (Researcher) & Knudsen, E. (Researcher)
2022/01/01 → 2023/12/31
Project: Network
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Digital marknadsföring och unga konsumenter
Sandberg, H. (PI), Hjort, T. (Researcher), Holmberg, N. (Researcher), Thelandersson, F. (Research assistant) & Martinez, C. (Researcher)
2021/09/01 → 2022/11/10
Project: Research
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Political Polarization - Theme, Pufendorf IAS
Dutceac Segesten, A. (CoPI), Olsson, E. J. (CoPI), Bäck, H. (Researcher), Bossetta, M. (Researcher), Gustafsson, N. (Researcher), Holmberg, N. (Researcher), Klintman, M. (Researcher), Ledendal, J. (Researcher) & Topp, E. A. (Researcher)
2020/10/01 → 2021/05/31
Project: Network
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BEAST: Computational Methods and Behavioral Analytics in Strategic Communication
Nothhaft, H. (Researcher), Holmberg, N. (Researcher), Mehrabov, I. (Researcher), Holsanova, J. (Researcher), Niehorster, D. C. (Researcher), Fjällhed, A. (Researcher), Isaksson, O. (Researcher) & Mattsson, A. (Researcher)
2019/07/19 → 2023/12/31
Project: Other
Activities
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How can social science benefit from teaching broad data skills?
Mehrabov, I. (Invited speaker), Holmberg, N. (Invited speaker), Nothhaft, H. (Invited speaker), Denyshchenko, Y. (Invited speaker), Adenskog, M. (Organiser) & Trygg, S. (Organiser)
2022 Jun 9Activity: Participating in or organising an event › Organisation of public lecture/debate/seminar
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Computational methods for querying and sampling the Twitter disinformation datasets
Holmberg, N. (Presenter)
2020 Nov 24Activity: Talk or presentation › Presentation
File -
Computational content analysis. Practical approaches and strategic communication applications
Holmberg, N. (Presenter)
2019 Sept 17Activity: Talk or presentation › Presentation
File -
Scandinavian Journal of Psychology (Journal)
Holmberg, N. (Role not specified)
2019 Apr 20Activity: Publication peer-review and editorial work › Journal/Manuscript peer review
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International Journal of Human-Computer Interaction (Journal)
Holmberg, N. (Role not specified)
2019 Feb 22Activity: Publication peer-review and editorial work › Journal/Manuscript peer review