Nils Holmberg

Senior Lecturer

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Nils Holmberg has a doctoral degree in Media and Communication Science from Lund University in December 2016. The focus of his dissertation was to investigate the effects of web advertising on children aged 9-12 when they use the internet to solve different types of tasks, e.g. read and understand texts in an online newspaper. To investigate this, he used experimental methods to systematically vary the content and form of web ads. Physiological measuring equipment was then used to investigate how different advertising properties affected children's visual attention and ability to solve tasks online. In addition to providing in-depth knowledge of experimental methods and eye movement measurement, this dissertation also provided knowledge of the entire complex ecosystem that constitutes digital marketing.



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UKÄ subject classification

  • Communication Studies
  • Applied Psychology


  • cognitive science
  • communication


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