Personal profile


My research examines digital cultures, search engines, and media and information literacy. I take as my starting point the enormous challenges society faces in terms of individualization, fragmentation, and emotionalization of information, as well as diminishing trust in society. I examine how the digital infrastructure is constantly made through people's use of digital intermediaries and some of the consequences of this in everyday life as well as in school. In 2021, I began work on the project "Why do we choose the Internet instead of the doctor next door? The Internet as a site for medicines in gray zones" (Marcus and Amalia Wallenberg Foundation) in which we investigate, among other things, how digital intermediaries contribute to creating access to medicine in a digital grey zone. In 2022, my next book will be Paradoxes of Media and Information Literacies: Crisis of Information (Routledge). I direct the PhD program in Information Studies and lead the Research Seminar for Mediated Culture and Information.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 13 - Climate Action
  • SDG 16 - Peace, Justice and Strong Institutions

UKÄ subject classification

  • Information Studies

Free keywords

  • digital cultures
  • algorithms
  • media and information literacy
  • search engines
  • search
  • trust
  • misinformation
  • disinformation


Dive into the research topics where Olof Sundin is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations the last five years

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