Roel van Veldhuizen

Senior lecturer

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Personal profile


My main research area is behavioral economics, the study of the pyschological drivers of economic decision making. Most of my research can be summarized in three topics. My work on behavioral public economics has studied the role of psychological drivers of corruption and unethical behavior. My work on behavioral labor economics has investigated whether gender differences in a competitiveness trait may help explain gender differences in the labor market. My work on behavioral environmental economics tries to understand the psychological resistance against certain types of environmental policies. Most of my research has used laboratory experiments.


My main areas of teaching are microeconomics and behavioral economics. I currently teach the following courses:

  1. Microeconomic theory with applications: a first-year bachelor course for the international business and economy and society programs.
  2. Economic and financial decision making: an elective in the masters programs in economics and industrial engineering.

I am also happy to supervise bachelors and masters theses in any topic, though my areas of specialization are the following:

  • Behavioral economics (including behavioral finance and behavioral marketing)
  • Applied Microeconomics

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 5 - Gender Equality
  • SDG 13 - Climate Action
  • SDG 16 - Peace, Justice and Strong Institutions

UKÄ subject classification

  • Economics

Free keywords

  • Behavioral Economics
  • Experimental Economics
  • Microeconomics
  • Labor Economics