Sanne Frandsen, Deputy Head of Department

Associate Professor, Senior lecturer

Personal profile


My research is interdisciplinary and guided by empirical observations in contemporary corporations and public organizations. My roots are in organizational communication, organization studies and corporate communication - and I use qualitative methods broadly, particularly ethnographic and narrative approaches. I am interested in several topics including: sales in knowledge work, identity work at individual and organizational levels, stigmatization, image, branding (corporate branding, employee branding), organizational pathologies (paranoia), strategy-as-practice, organizational change, counter-narratives, frontline service work. I currently unite most of these interests in a study of changes to sales practices in the financial sector. 


I have taught and supervised students at the undergraduate and master’s levels in strategic organizing, human resources, organizational change, leadership, communications and marketing as well as doctoral students in critical management studies and methodology. I have taught the courses Strategic Organizing, Leadership and Change Management to undergraduate students as well as Strategic Human Resource Management and Organizational Development to master students at Department of Business Administration. Most recently, I taught on the doctoral course of Critical Management Studies in “identity” at FEK and I have taught PhD students at the Stockholm School of Economics on the course “from data to theory”. 

My teaching reflects my interest in bridging theory and practice by using cases from corporate life in both my teaching and the examinations. I find it useful to be able to draw upon my own research and case studies as well as my experiences as a consultant and management trainee in real life in order to illustrate, discuss and perhaps even challenge the theory. My teaching philosophy is inspired by Middeldorf and Pace’s (2004) ideas around “decoding the discipline”. 





My research has been published in various academic journals such as Management Communication Quarterly, Journal of Organizational Ethnography, Journal of Management Development and Tamara. I have recently co-edited the Routledge publication Counter-Narratives and Organization (2017) and contributed to The International Encyclopaedia of Organizational Communication. I participate in conferences around the world such as annual conferences of International Communication Association (ICA), European Group of Organization Studies (EGOS), Process Organization Studies (PROS) and Latin American and European Organization Studies (LAEMOS). As part of my research project on Managing Sales I am co-organizing and active participant in the corporate network Executive Sales Development Network together with Sydsvenska Handelskammaren og Vendit. I have furthermore co-organized workshops on ”Counter-narratives” at University of Southern Denmark and on ”Pathologies in and around Organizations” at Lund University School of Economics and Management. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

UKÄ subject classification

  • Business Administration

Free keywords

  • Sales Management
  • Branding
  • Organizational identity
  • Individual identity
  • Organizational image
  • Stigmatization
  • Organizational Storytelling
  • Ethnography
  • Financial sector
  • Paranoia
  • Organizational Communication
  • Organization Studies
  • Strategy


Dive into the research topics where Sanne Frandsen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations the last five years

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