In my PhD research, I explore changing discourses of aeromobility, particularly focusing on the emergence of a Staying on the ground movement and the ways in which this movement increasingly contests and rearticulates norms and meanings regarding air travel in a carbon-constrained world. The aim with my research is to enhance the understanding for how this form of collective mobilization around low-carbon ways of living challenges deeply rooted high-carbon practices and enables social and cultural change in the transition to a sustainable society.