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Research

My PhD project explores how narratives associated with avoiding air travel for climate change reasons have emerged, evolved, and spread in Sweden during the last years. I focus particularly on the rise of a social movement to reduce flying and its role in the transition to a sustainable society. The aim with my research is to enhance the understanding for how this form of collective mobilization around low-carbon ways of living challenges high-carbon norms and practices and enables social and cultural change.

My PhD project explores how narratives associated with avoiding air travel for climate change reasons have emerged, evolved, and spread in Sweden during the last years. I focus particularly on the rise of a social movement to reduce flying and its role in the transition to a sustainable society. The aim with my research is to enhance the understanding for how this form of collective mobilization around low-carbon ways of living challenges high-carbon norms and practices and enables social and cultural change.

UKÄ subject classification

  • Social Sciences Interdisciplinary

Keywords

  • Climate change
  • Sustainability Transitions
  • Sustainability Science

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