Research output per year
Research output per year
I am an associate professor within marketing and have a sociological, cultural, critical and idea-historical background and perspective in my research. My research domain is consumer culture theory (CCT) in which I try to understand larger shifts and social trends in society by looking at how we live, consume, produce and innovate at the global and local market, often with the theoretical lens of social distinction (status), gender theory and narrative or discourse analysis. This can for example be by exploring the globalization of western taste within the urban middle-class, the masculinization of taste within the foodie culture, how markets are created through consumer taste refinement, or the shift towards ethical (e.g. sustainability-related) and political consumption (e.g. buycot and boycot-related). After wrapping up my foodie culture research, in 2018 I start a three year research project on multicultural consumption and advertising together with two colleagues (Professor Sara Rosengren and Nina Åkestam) at Handelshögskolan i Stockholm.
Research output: Contribution to conference › Paper, not in proceeding › peer-review
Research output: Contribution to conference › Other › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › peer-review
Research output: Contribution to journal › Article › peer-review
Egan-Wyer, C., Johansson, U., Bertilsson, J. & Ulver, S.
2015/09/21 → 2019/10/25
Project: Dissertation
Bertilsson, J., Ulver, S., Johansson, U., Klasson, M. & Egan-Wyer, C.
2012/06/30 → 2018/06/30
Project: Research
Sofia Ulver (Role not specified)
Activity: Other › Media participation
Sofia Ulver (Invited speaker)
Activity: Talk or presentation › Invited talk
Sofia Ulver (Peer reviewer)
Activity: Publication peer-review and editorial work › Journal/Manuscript peer review
Sofia Ulver (Chair) & Sofia Ulver (Presenter)
Activity: Participating in or organising an event › Participation in conference
Ulver, Sofia (Recipient), 2012 Oct 20
Prize: Prize (including medals and awards)