Ulf Elg

Ulf Elg

Professor

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Personal profile

Research

International marketing, emerging markets, inter-firm relationships, retailing, market orientation, business and non-business networks, corporate social responsibility

Teaching

Programme director of the master year International Marketing and Brand Management. Teaching intersts are international marketing, business to business marketing, research method.

Outreach

Active in Centre for Retail Research at Lund University, collaborate with different organizations in my research projects (e.g. IKEA, Tetra Pak, Thule, Axis).

UKÄ subject classification

  • Business Administration

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Network

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or