I teach on undergraduate level - strategic marketing, involving market orientattion, positioning, trendwatching and business models - as well as on master level. On master level I am involved in teaching at Master in Management, where I work with increasing learning for the students about themselves and their learning process. I also work at the master program in marketing - IMBM - and I am programme director for track 2 of that program. Besides administrative work in that capacity, I work on the Retail course in that program, giving lectures, arranging seminars etc. I am also responsible for the Master thesis work in the IMBM program - and here I also usually supervise master thesis in the retail area every year.

Teaching philosophy

My teaching has for many years circled around strategic marketing, retailing and leadership. To a large extent my teaching strategy has been based on problem based teaching.

(1)    Technology management master program – in which I through a number of years was a learning coach for one or more groups every year.

(2)    Master in Marketing (IMBM)– in which I held a course on Retail marketing for a number of years, but also courses in Interactive Marketing, From insight to Innovation as well as being responsible for Master thesis work on the IMBM program since it started in 2005  (plus thesis supervisor)

(3)    Master in Management – in which I been learning coach for groups since the program started 

Parallell to working as a teacher and researcher I have worked as a consultant in the fields of management development, marketing, strategy and leadership. Hence, through the last 20 years I have worked with many managers and businessess, as well as government institutions and municipalities, on issues of development. Also, I try to engage in communication with the widere society in several different ways, one is giving speaches in different forums, another is talking to media and contacting media on research related output. As part of the Centre for retail research at Lund university, I also publish on our website and particiapte in our seminars for practitioners where research and research results are presented