Research output per year
Research output per year
Senior lecturer, Associate Professor
My research areas include market orientation, market driving and market driven strategies, corporate branding, on-line branding and B2B branding. I have carried a number of cross-country qualitative studies of MNCs active in the emerging markets.
My teaching includes courses on the master and bachelor levels: International Marketing Strategy, On-line Marketing, Brands and Consumers, Global Business and MNC, Strategic Marketing Management and Retail Marketing. I have used a broad variety of pedagogical methods: traditional lectures, flipped classrooms, seminars, workshops led by students and video lectures.
I have designed and implemented the professional course On-line Marketing Principles and Management for a group of 50 employees at Atlas Copco - a global B2B company. The course 2016 - 2017 consisted of on-line lectures, videos, cases, webinars, on-line quizzes and group assignments carried by multi-cultural groups of employees. The course will continue in 2017-2018.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Schaumann, J. (Research student), Tarnovskaya, V. (Supervisor) & Elg, U. (Assistant supervisor)
2010/09/01 → …
Project: Dissertation
Anselmsson, J. (Researcher), Hollebeek, L. (Researcher), Johansson, U. (Researcher), Elg, U. (Researcher), Urde, M. (Researcher), Bondesson, N. (Researcher), Tarnovskaya, V. (Researcher), Koch, C. (Researcher), Melin, F. (Researcher), Tam, K.-D. (Researcher), Tunca, B. (Researcher), Gromark, J. (Researcher), Grönholm, M. (Researcher) & Bertilsson, J. (Researcher)
2009/12/01 → …
Project: Network
Eggert, F. (Presenter), Fuentes, C. (Organiser), Hellström, D. (Participant), Kjellman, A. (Participant), Vakulenko, Y. (Role not specified), Hjort, K. (Role not specified), Figueirinhas, D. (Role not specified), Tölg, R. (Role not specified), Johansson, U. (Role not specified), Egan-Wyer, C. (Participant), Fuentes, M. (Role not specified), Ulver, S. (Role not specified), Merkel, A. (Role not specified), Nilsson, F. (Role not specified), Eriksson Ahre, E. (Role not specified), Mora Chaves, M. (Role not specified), Chatthong, C. (Role not specified), Tarnovskaya, V. (Role not specified), Stoopendahl, P. (Role not specified), Heldt, L. (Role not specified), Thakur, V. (Role not specified) & Aslan, D. U. (Role not specified)
Activity: Participating in or organising an event › Participation in workshop/ seminar/ course
Tarnovskaya, V. (Guest editor)
Activity: Publication peer-review and editorial work › Journal editor
Tarnovskaya, V. (Interviewee)
Activity: Other › Media participation
Tarnovskaya, V. (Interviewee)
Activity: Other › Media participation
Tarnovskaya, V. (Presenter)
Activity: Participating in or organising an event › Participation in conference