Research output per year
Research output per year
Senior lecturer, Associate Professor
My research areas include market orientation, market driving and market driven strategies, corporate branding, on-line branding and B2B branding. I have carried a number of cross-country qualitative studies of MNCs active in the emerging markets.
My teaching includes courses on the master and bachelor levels: International Marketing Strategy, On-line Marketing, Brands and Consumers, Global Business and MNC, Strategic Marketing Management and Retail Marketing. I have used a broad variety of pedagogical methods: traditional lectures, flipped classrooms, seminars, workshops led by students and video lectures.
I have designed and implemented the professional course On-line Marketing Principles and Management for a group of 50 employees at Atlas Copco - a global B2B company. The course 2016 - 2017 consisted of on-line lectures, videos, cases, webinars, on-line quizzes and group assignments carried by multi-cultural groups of employees. The course will continue in 2017-2018.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Schaumann, J., Tarnovskaya, V. & Elg, U.
2010/09/01 → …
Project: Dissertation
Veronika Tarnovskaya (Guest editor)
Activity: Publication peer-review and editorial work › Journal editor
Veronika Tarnovskaya (Interviewee)
Activity: Other › Media participation
Veronika Tarnovskaya (Interviewee)
Activity: Other › Media participation
Veronika Tarnovskaya (Presenter)
Activity: Participating in or organising an event › Participation in conference
Veronika Tarnovskaya (Presenter)
Activity: Participating in or organising an event › Participation in conference