My research areas include market orientation, market driving and market driven strategies, corporate branding, on-line branding and B2B branding. I have carried a number of cross-country qualitative studies of MNCs active in the emerging markets.

My teaching includes courses on the master and bachelor levels: International Marketing Strategy, On-line Marketing, Brands and Consumers, Global Business and MNC, Strategic Marketing Management and Retail Marketing. I have used a broad variety of pedagogical methods: traditional lectures, flipped classrooms, seminars, workshops led by students and video lectures.

I have designed and implemented the professional course On-line Marketing Principles and Management for a group of 50 employees at Atlas Copco - a global B2B company. The course 2016 - 2017 consisted of on-line lectures, videos, cases, webinars, on-line quizzes and group assignments carried by multi-cultural groups of employees. The course will continue in 2017-2018.