Ziad El-Awad is a Senior Lecturer in business administration, specializing in entrepreneurship at Lund University's Sten K Johnson Centre for Entrepreneurship. His research focuses on organizational studies, new venture teams, entrepreneurial learning, entrepreneurial ecosystems, and circular entrepreneurship. Through advanced qualitative methods, Ziad delves into the human aspects of entrepreneurship, uncovering mechanisms, motivations, and challenges that impact innovation and success. His work contributes to a deeper understanding of entrepreneurship and its various influences on the entrepreneurial landscape.