ResearchGate Score 2022

Urde, Mats (Recipient)

Marketing

Prize: Other distinction

Description

Statistics on research interest (2.3 - 97% higher than RG members), reads (171.942), and citations (2.686) of published articles.

Awarded date	2022 Nov 30
Degree of recognition	International
Granting Organisations	ResearchGate

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ResearchGate Score Mats Urde, November 2022
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Related content

Research output
The Nobel Prize: the identity of a corporate heritage brand
Research output: Contribution to journal › Article › peer-review
Teaching Note: The Reputation of the "World's Most Prestigious Award": The Nobel Prize
Research output: Other contribution › Teaching case
Brand Orientation – A Strategy for Survival
Research output: Contribution to journal › Article › peer-review
Welcome to the Matrix - How to find and use your corporate brand's core identity
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
Research output: Other contribution › Teaching case
Corporate Brand Identity Matrix
Research output: Contribution to journal › Article › peer-review
Brand Orientation: A mindset for building brands into strategic resources
Research output: Contribution to journal › Article › peer-review
Corporate brands with a heritage
Research output: Contribution to journal › Article › peer-review
The Reputation of the "World's Most Prestigious Award": The Nobel Prize
Research output: Other contribution › Teaching case
The brand core and its management over time
Research output: Contribution to journal › Article › peer-review
Uncovering the corporate brand's core values
Research output: Contribution to journal › Article › peer-review
Brand orientation and market orientation – From alternatives to synergy
Research output: Contribution to journal › Article › peer-review
The Corporate Brand Identity and Reputation Matrix - The case of the Nobel Prize
Research output: Contribution to journal › Article › peer-review

Prizes and Distinction
Finalist in John Molson International MBA Case competition
Prize: Prize (including medals and awards)

ResearchGate Score 2022

Description

Free keywords

Fingerprint

Documents & Links

Related content

Research output

Prizes and Distinction