Project Details
Description
An international research collaboration including 15 collaborators with the purpose to broaden and deepen the knowledge and empirical study of the phenomenon of brand heritag
| Status | Active |
|---|---|
| Effective start/end date | 2016/08/01 → … |
Collaborative partners
- Lund University
- Brunel University London (lead)
Free keywords
- Heritage
- corporate branding