Coworkers as their own brand: Redefining Coworker’s Communicative Co-Creation in Times of Social Singularity

Project: Dissertation

Project Details

Description

This dissertation project explores the interplay and dynamics between coworkers' self-branding and organizational communication, with a specific emphasis on redefining the coworkers’ communicative co-creation of the organization.

Against the backdrop of the societal shift towards singularity among individuals and the simultaneous trend towards greater participation and inclusion within organizations, this thesis project analyses the resulting field of tension between organizations and coworkers. Central to this exploration is an analysis of power dynamics that extend beyond organizational boundaries, influencing both coworkers' and organizations' strategic communication.
StatusActive
Effective start/end date2023/12/01 → …

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure

UKÄ subject classification

  • Communication Studies