Decisions in front of the supermarket shelf: How familiarity mediates top-down and bottom-up influences on visual attention

Project: Research

Project Details

Layman's description

We use mobile eye-trackers to measure and understand consumers' visual attention when they make decisions in front of supermarket shelves. We do this to better understand when visual attention is guided by what the consumer wants (top-down control) and when it is guided by visual saliency, such as the design and placement of products on the shelf.
Effective start/end date2015/01/012016/12/31