Project Details
Popular science description
This book is about how to record high quality eye-tracking data from commercially available video-oculographic eye-tracking system, and how to derive and use measures for eye-tracking data. The first edition was published in August 2011. A second edition is planned for 2015.
Part I of this book presents the technology and the many competences needed to do good eye-tracking research. Part II discusses five different and very common analysis methods that are applied to recorded eye-tracking data in order to form new events and representations of the recorded data (known as for instance fixations, saccades, heat maps and gaze durations), and extract numbers from them that can be used for statistical testing. Part III is an encyclopedia of eye-tracking measures, sorted by type of movement and type of analysis.
The number of eye-trackers in use has grown tremendously in recent years, both due to improved and more available technology and as an effect of increas- ing interest in eye-tracking research. Competence in using these eye-trackers has not grown equally quickly, however. Previously, when the equipment was expensive and rare, beginning eye-tracking researchers typically grew up in a lab, learning the trade in-house, and in many cases even built their own eye- trackers before using them. Today, many new eye-tracking labs have emerged, with brand new users who have but little training in experimental design and measurement technology but who can see that it is easy to make a recording and look at data.
Part I of this book presents the technology and the many competences needed to do good eye-tracking research. Part II discusses five different and very common analysis methods that are applied to recorded eye-tracking data in order to form new events and representations of the recorded data (known as for instance fixations, saccades, heat maps and gaze durations), and extract numbers from them that can be used for statistical testing. Part III is an encyclopedia of eye-tracking measures, sorted by type of movement and type of analysis.
The number of eye-trackers in use has grown tremendously in recent years, both due to improved and more available technology and as an effect of increas- ing interest in eye-tracking research. Competence in using these eye-trackers has not grown equally quickly, however. Previously, when the equipment was expensive and rare, beginning eye-tracking researchers typically grew up in a lab, learning the trade in-house, and in many cases even built their own eye- trackers before using them. Today, many new eye-tracking labs have emerged, with brand new users who have but little training in experimental design and measurement technology but who can see that it is easy to make a recording and look at data.
| Status | Finished |
|---|---|
| Effective start/end date | 2007/01/01 → 2015/12/31 |