Financial Independence in a Digital Age

This project will explore the transformation of the Swedish saving- and investment culture, from the late 1970s up to the present. At the core of the project is the societal circulation of financial knowledge and its increasing importance in the everyday life of the many. The empirical focus is on actors and organizations who have sought to promote and embrace stock investments. Special emphasis will be given to personal finance blogs and the pursuit of achieving financial independence through living frugally and investing in the stock market.