Project Details
Description
A qualitative study on how an organisation keeps up with shifting stakeholder configurations and which effect this has on corporate communication strategy. More specific, a case study of the importance and effect of communication strategies for stakeholder management and value creation for Equinor.
| Short title | The interdynamics between stakeholder management, corporate communication strategy and corproate strategy |
|---|---|
| Acronym | STKH |
| Status | Finished |
| Effective start/end date | 2020/09/01 → 2024/10/31 |
Free keywords
- stakeholder management
- corporate communication
- corporate strategy
- value creation
- stakeholder capitalism
- strategic communication