Language as a tool for understanding consumer attitudes and improving the social impact of sustainable products

  • Simaki, Vasiliki (PI)
  • Paradis, Carita (CoI)
  • Kounetas, Konstantinos (CoI)
  • Seitanidi, Eleni (Research assistant)
  • Diagourtas, Georgios (Research assistant)
  • Grenvall, Magnus (Research assistant)

Project: Research

Project Details


In this interdisciplinary project in linguistics, text mining and management at Lund University, we explore linguistic (lexical semantic) information that provides insights about consumer attitudes towards sustainable food products and toiletries. More specifically, our aim is to determine what criteria people, representing different sociodemographic groups in terms of gender, age, educational background, professional activity and nationality, make use of when they assess and select these products. A corpus of texts extracted from two different sources (social media texts and questionnaires) is compiled, and sociodemographic information about the authors is attributed to the collected texts. The annotated data are analyzed from the point of view of consumer satisfaction in terms of their different social profiles, and according to the way they position themselves towards sustainable consumption. The linguistic clues (e.g., lexical-semantic patterns), as well as the quantitative information (e.g., satisfaction score), are further elaborated, and important insights about the reviewed products and their social impact are derived.
Effective start/end date2018/09/012022/08/31


  • Familjen Kamprads Stiftelse

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production