Research output per year
Research output per year
Project Details
Description
Lund Brand Management Group (LBMG) is a research group at Lund University School of Economics and Management. Our research focuses on strategic brand management.
Our research purpose is to develop the understanding of brand phenomena as part of business, society and the world around us at large. We are particularly interested in how strong, sustainable, and valuable brands are built and managed over time.
Our mission is to develop useful tools and theories for the application in practice of managing brands, and to forward the academic field of strategic brand management.
Our research purpose is to develop the understanding of brand phenomena as part of business, society and the world around us at large. We are particularly interested in how strong, sustainable, and valuable brands are built and managed over time.
Our mission is to develop useful tools and theories for the application in practice of managing brands, and to forward the academic field of strategic brand management.
| Acronym | LBMG |
|---|---|
| Status | Active |
| Effective start/end date | 2009/12/01 → … |
Subject classification (UKÄ)
- Business Administration
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Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
Hollebeek, L., Menidjel, C., Sarstedt, M., Jansson, J. & Urbonavicius, S., 2024 Apr, In: Psychology and Marketing. 41, 4, p. 880-898 19 p.Research output: Contribution to journal › Review article › peer-review
Open Access -
Öka andelen hållbar konsumtion genom att fokusera på rätt hållbarhetsmål i varumärkesarbetet
Anselmsson, J., 2023 May 22, Ekonomihögskolan, Lunds Universitet, 18 p. (Digital Competences of Swedish Brands. Working report series ; no. 2023:1).Research output: Working paper/Preprint › Working paper
File2037 Downloads (Pure) -
Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective
Degutis, M., Urbonavičius, S., Hollebeek, L. & Anselmsson, J., 2023 Apr 30, In: Journal of Retailing and Consumer Services. 74, 103385.Research output: Contribution to journal › Article › peer-review