Research output per year
Research output per year
Search results
-
2023
Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective
Degutis, M., Urbonavičius, S., Hollebeek, L. & Anselmsson, J., 2023 Apr 30, In: Journal of Retailing and Consumer Services. 74, 103385.Research output: Contribution to journal › Article › peer-review
-
2019
What Does Your Corporate Brand Stand For?
Greyser, S. A. & Urde, M., 2019 Jan 1, In: Harvard Business Review. January February 2019, January February 2019, p. 82-89 8 p., January February Issue.Research output: Contribution to journal › Article
Open Access -
Exciting on Facebook or competent in the newspaper? Media effects on consumers’ perceptions of brands in the fashion category
Anselmsson, J. & Tunca, B., 2019, In: Journal of Marketing Communications. 25, 7, p. 720-737 18 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile765 Downloads (Pure) -
‘You are where you shop’: Examining stereotypes about town center shoppers
Tunca, B. & Anselmsson, J., 2019, In: Journal of Retailing and Consumer Services. 51, p. 242-252Research output: Contribution to journal › Article › peer-review
Open AccessFile139 Downloads (Pure) -
2017
An Integrated Retailer Image and Brand Equity Framework: Re-examining, Extending, and Restructuring Retailer Brand Equity
Anselmsson, J., Burt, S. & Tunca, B., 2017, In: Journal of Retailing and Consumer Services. 38, p. 194-203 10 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1005 Downloads (Pure) -
2015
Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
Anselmsson, J. & Bondesson, N., 2015, In: Journal of Retailing and Consumer Services. 25, p. 58-70Research output: Contribution to journal › Article › peer-review
-
2014
Manufacturer brands versus private brands: Hoch's strategic framework and the Swedish food retail sector
Anselmsson, J. & Johansson, U., 2014, In: International Review of Retail Distribution & Consumer Research. 24, 2, p. 186-212Research output: Contribution to journal › Article › peer-review
-
Market and brand-oriented schools of positioning
Urde, M. & Koch, C., 2014, In: Journal of Product & Brand Management. 23, 7, p. 478-490Research output: Contribution to journal › Article › peer-review
-
2013
Brand orientation and market orientation – From alternatives to synergy
Urde, M., Baumgarth, C. & Merrilees, B., 2013, In: Journal of Business Research. 66, 1, p. 13-20Research output: Contribution to journal › Article › peer-review