Narratives about the Family Helsingborg - the place brand as value creator

Eksell, Jörgen (Researcher)
Cassinger, Cecilia (PI)

Department of Strategic Communication

Project: Research

Short title	Narratives about the Family Helsingborg
Status	Finished
Effective start/end date	2014/01/01 → 2014/12/31

UKÄ subject classification

Other Social Sciences

Free keywords

place branding
regional place branding
The Family Helsinborg
value creation
Narratives

1 Article
1 Newspaper article

The magic of place branding: regional brand identity in transition
Cassinger, C. & Eksell, J., 2017, In: Journal of Place Management and Development. 10, 3, p. 202-212
Research output: Contribution to journal › Article › peer-review
Varumärke för alla
Cassinger, C. & Eksell, J., 2015 Jan 29, Helsingborgs Dagblad.
Research output: Contribution to specialist publication or newspaper › Newspaper article

3 Media participation

En enskild kampanj löser det inte
Eksell, J. (Interviewee)
2018 Dec 27
Activity: Other › Media participation
Forskare varnar för varumärkestänkande hos kommuner
Eksell, J. (Interviewee)
2016 Feb 14
Activity: Other › Media participation
Debate on cities as brands
Eksell, J. (Speaker) & Cassinger, C. (Speaker)
2015 Feb 24
Activity: Other › Media participation