PassOn-Line: Digital service for easy reuse

The project aims to increase the amount of clothing that is reused in Sweden by making it easier from consumers to give and donate. It will contribute to a great environmental benefit in the form of reduced emissions from new production of textiles and at the same time provide social benefits through the activities of charities. We do this by developing a digital service that makes it easy for consumers to forward their clothes for reuse in the best way.

Together with retailers, non-profit organizations and other actors, we will map and evaluate the needs and requirements from stakeholders and to make a plan for how the service can be developed in a future project. The main applicants are Lund University and other participating parties are NLY (nelly.com), Cellbes, the Swedish Red Cross, Erikshjälpen, Myrorna, and CLOSER.

The focus of the project is on closing the loop in the digital clothing retail cycle, but in the long run our ambition is to create an industry-wide standard and make Sweden a role model where knowledge and solutions can be exported to other countries. Sweden is in many respects a pioneering country when it comes to recycling and can also take a leading role here regarding the reuse of clothing. We want to ensure that reuse of clothing becomes a more important and natural part of people's everyday lives and therefore through this study we lay the foundation for a digital service that makes it easy for consumers to forward their clothes to aid organizations.