The aim is to analyze how the politically subsidized market for RUT services changes understandings of care for the elderly, and how everyday care practices are structured and done by the actors involved. Research shows that it has become more difficult to get publicly funded home care, while, at the same time, people over the age of 65 are a main user group of the RUT tax deduction. This qualitative study of RUT services for the elderly captures definitions and gendered practices around care through analysis of 1) the political discourse of the RUT tax deduction focusing the elderly, and 2) everyday care actors, through interviews with companies, care workers, the elderly and their relatives.