Stigma's effects on institutional field characteristics

I am researching how institutional characteristics in an organizational field are affected by stigma. More specifically, I am investigating how e.g. standardization, product development, innovation, knowledge generation and spreading, demand conditions and discourse etc., or a lack thereof, are affected by taken for granted notions in a certain institutional setting. My case field is that of menstrual hygiene products where there is a lack of standards e.g. pertaining to product safety, slow product development and innovation, limited discourse, knowledge etc. all of which seem to be changing, possibly as a consequence of a changing stigma.

I am researching how the factors in a certain industry are affected by stigma. More specifically, I am investigating how e.g. standardization, product development, innovation, knowledge generation and spreading, demand conditions and discourse etc., or a lack thereof, are affected by taken for granted notions in a certain industrial setting. The case I am studying is that of Menstrual Hygiene Products, an area where there is a lack of standards e.g. pertaining to product safety, slow product development and innovation, limited discourse, knowledge etc. all of which seem to be changing, possibly as a consequence of a changing stigma.