Swedish Advertising in Press and Film 1930–1960

  • Jönsson, Mats (PI)

Project: Research

Project Details

Popular science description

The project studies Swedish advertising in press and film during a period that significantly influenced the Swedish media output, not least advertising. The structure is based on three intertwined sections with one theme each: the escalating nationalism during the interbellum years, the unique publishing context during WWII, and the expanding Swedish welfare state during the Cold War.

The project studies Swedish advertising in press and film during a period whose turbulent circumstances significantly influenced the Swedish media output, not least advertising. The structure is based on three intertwined sections with one theme each: the escalating nationalism during interbellum period, the unique publishing context during WWII, and the expanding welfare state during the Cold War.
StatusFinished
Effective start/end date2010/01/012011/12/31