A conceptual framework for customer based brand equity in grocery categories – implications for future research

Johan Anselmsson, Ulf Johansson, Niklas Bondesson

Research output: Working paper

Original languageEnglish
Volume4
Publication statusPublished - 2006

Publication series

NameThe Institute of Economic Research Working Paper Series
Volume4

Subject classification (UKÄ)

  • Business Administration
  • Economics and Business

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