Academic vascular unit collaboration with advertising agency yields higher compliance in screening for abdominal aortic aneurysm.

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Abstract

To improve compliance with abdominal aortic aneurysm (AAA) screening in low compliance areas, individually tailored invitations were developed in collaboration with a professional advertising agency. Compliance increased in two intervention municipalities from 71.4% in 2010-2012 to 78.1% in 2013 (p = 0.025), and was then higher [odds ratio 1.7; 95% confidence interval 1.1-2.6; p = 0.013] than in two control municipalities in which compliance was unchanged (417/552 [75.5%] in 2010-12 and 122/180 [67.8%] in 2013). Compliance with AAA-screening can be increased by collaboration with a professional advertising agency, albeit at a comparably high cost.
Original languageEnglish
Pages (from-to)216-218
JournalJournal of Medical Screening
Volume21
Issue number4
DOIs
Publication statusPublished - 2014

Subject classification (UKÄ)

  • Health Care Service and Management, Health Policy and Services and Health Economy

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