Academic vascular unit collaboration with advertising agency yields higher compliance in screening for abdominal aortic aneurysm.

Moncef Zarrouk; Anders Gottsäter; Martin Malina; Jan Holst

doi:10.1177/0969141314548204

Academic vascular unit collaboration with advertising agency yields higher compliance in screening for abdominal aortic aneurysm.

Moncef Zarrouk, Anders Gottsäter, Martin Malina, Jan Holst

Vascular Diseases - Clinical Research

Research output: Contribution to journal › Article › peer-review

Abstract

To improve compliance with abdominal aortic aneurysm (AAA) screening in low compliance areas, individually tailored invitations were developed in collaboration with a professional advertising agency. Compliance increased in two intervention municipalities from 71.4% in 2010-2012 to 78.1% in 2013 (p = 0.025), and was then higher [odds ratio 1.7; 95% confidence interval 1.1-2.6; p = 0.013] than in two control municipalities in which compliance was unchanged (417/552 [75.5%] in 2010-12 and 122/180 [67.8%] in 2013). Compliance with AAA-screening can be increased by collaboration with a professional advertising agency, albeit at a comparably high cost.

Original language	English
Pages (from-to)	216-218
Journal	Journal of Medical Screening
Volume	21
Issue number	4
DOIs	https://doi.org/10.1177/0969141314548204
Publication status	Published - 2014

Subject classification (UKÄ)

Health Care Service and Management, Health Policy and Services and Health Economy

Access to Document

10.1177/0969141314548204

http://www.ncbi.nlm.nih.gov/pubmed/25118161?dopt=Abstract

1 Doctoral Thesis (compilation)

Abdominal Aortic Aneurysm – Different Aspects on Screening
Zarrouk, M., 2015, Unit for Clinical Vascular Disease Research. 79 p.
Research output: Thesis › Doctoral Thesis (compilation)

File

1 Supervision of PhD students

Abdominal Aortic Aneurysm – Different Aspects on Screening
Anders Gottsäter (First/primary/lead supervisor), Bengt Lindblad (Joint second supervisor) & Jan Holst (Joint second supervisor)
2010 Oct 18 → 2015 Sept 18
Activity: Examination and supervision › Supervision of PhD students

Cite this

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title = "Academic vascular unit collaboration with advertising agency yields higher compliance in screening for abdominal aortic aneurysm.",

abstract = "To improve compliance with abdominal aortic aneurysm (AAA) screening in low compliance areas, individually tailored invitations were developed in collaboration with a professional advertising agency. Compliance increased in two intervention municipalities from 71.4% in 2010-2012 to 78.1% in 2013 (p = 0.025), and was then higher [odds ratio 1.7; 95% confidence interval 1.1-2.6; p = 0.013] than in two control municipalities in which compliance was unchanged (417/552 [75.5%] in 2010-12 and 122/180 [67.8%] in 2013). Compliance with AAA-screening can be increased by collaboration with a professional advertising agency, albeit at a comparably high cost.",

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year = "2014",

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AU - Zarrouk, Moncef

AU - Gottsäter, Anders

AU - Malina, Martin

AU - Holst, Jan

PY - 2014

Y1 - 2014

N2 - To improve compliance with abdominal aortic aneurysm (AAA) screening in low compliance areas, individually tailored invitations were developed in collaboration with a professional advertising agency. Compliance increased in two intervention municipalities from 71.4% in 2010-2012 to 78.1% in 2013 (p = 0.025), and was then higher [odds ratio 1.7; 95% confidence interval 1.1-2.6; p = 0.013] than in two control municipalities in which compliance was unchanged (417/552 [75.5%] in 2010-12 and 122/180 [67.8%] in 2013). Compliance with AAA-screening can be increased by collaboration with a professional advertising agency, albeit at a comparably high cost.

AB - To improve compliance with abdominal aortic aneurysm (AAA) screening in low compliance areas, individually tailored invitations were developed in collaboration with a professional advertising agency. Compliance increased in two intervention municipalities from 71.4% in 2010-2012 to 78.1% in 2013 (p = 0.025), and was then higher [odds ratio 1.7; 95% confidence interval 1.1-2.6; p = 0.013] than in two control municipalities in which compliance was unchanged (417/552 [75.5%] in 2010-12 and 122/180 [67.8%] in 2013). Compliance with AAA-screening can be increased by collaboration with a professional advertising agency, albeit at a comparably high cost.

U2 - 10.1177/0969141314548204

DO - 10.1177/0969141314548204

M3 - Article

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SN - 1475-5793

VL - 21

SP - 216

EP - 218

JO - Journal of Medical Screening

JF - Journal of Medical Screening

IS - 4

ER -

Academic vascular unit collaboration with advertising agency yields higher compliance in screening for abdominal aortic aneurysm.

Abstract

Subject classification (UKÄ)

Access to Document

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Research output

Abdominal Aortic Aneurysm – Different Aspects on Screening

Activities

Abdominal Aortic Aneurysm – Different Aspects on Screening

Cite this