Abstract
In this study a model was applied on consumer acceptance of commonly implemented EV focused measures. The model is based on a norm-activation process as defined in the Value-Belief-Norm theory and the Norm-Activation Model. The study was based on a questionnaire survey study on three groups of car owners; conventional fossil fuel vehicle owners (CV, n = 312, owners of vehicles run on alternative fuels except electricity (AFVnon-electric, n = 386), and owners of some form of electric vehicle (EV, n = 494). The results indicate that activating a personal normative reasoning in people can have a positive influence on the level of acceptance of EV aimed policy measures. It is important that policy makers develop policies that are perceived as just and effective, which as a consequence are then more acceptable to citizens.
| Original language | English |
|---|---|
| Pages (from-to) | 205-213 |
| Journal | Transportation Research, Part A: Policy and Practice |
| Volume | 117 |
| Issue number | November |
| DOIs | |
| Publication status | Published - 2018 |
Subject classification (UKÄ)
- Business Administration