Algorithmic governance and the need for consumer empowerment in data-driven markets

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Abstract

The present article argues that the fact that personal data holds great value, in combination with a lack of transparency in its commercial use, leads to a need for consumer policy that strengthens consumer protection. The widespread practice of user agreements and consent-based regulation of personal data collection is not satisfactory for balancing these information-asymmetric markets. The lack of transparency deriving from the complex and massive datafication of consumers – where consumers are profiled, data is brokered and the algorithmically automated decision-making is opaque – speaks to the need for improved supervision at a more structural level above and beyond the individual consumer’s choices, preferably by more active consumer protection authorities.
Original languageEnglish
Number of pages12
JournalInternet Policy Review
Volume7
Issue number2
DOIs
Publication statusPublished - 2018 May 15

Subject classification (UKÄ)

  • Law and Society

Keywords

  • automated decision-making
  • Consumer profiling
  • Consumer protection
  • Informed Consent
  • Transparency

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