An Integrative Framework for Evolving A Socially Responsible Marketing Strategy

Adel I El-Ansary, Annette Cerne

    Research output: Working paper/PreprintWorking paper

    123 Downloads (Pure)
    Original languageEnglish
    PublisherLund Institute of Economic Research
    Publication statusPublished - 2005

    Subject classification (UKÄ)

    • Economics and Business

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