An integrative framework for evolving a socially responsible marketing strategy

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	7-17
Journal	ICFAI Journal of Business Strategy
Volume	Winter
Publication status	Published - 2005

Subject classification (UKÄ)

@article{3a1a23d2fd54447fbcc4ffbdb194d73a,

title = "An integrative framework for evolving a socially responsible marketing strategy",

author = "El-Ansary, {Adel I} and Annette Cerne",

year = "2005",

language = "English",

volume = "Winter",

pages = "7--17",

journal = "ICFAI Journal of Business Strategy",

issn = "0972-9259",

publisher = "IUP Publications",

}