Art events as a communication strategy in place branding

Åsa Thelander, Filippa Säwe

Research output: Contribution to conferencePaper, not in proceedingpeer-review

Original languageEnglish
Publication statusUnpublished - 2012
EventThe European Public Relations Education and Research Association 2012 Congress: Researching the Changing Profession of Public Relations - Istanbul
Duration: 2012 Sept 21 → …

Conference

ConferenceThe European Public Relations Education and Research Association 2012 Congress: Researching the Changing Profession of Public Relations
Period2012/09/21 → …

Subject classification (UKÄ)

  • Communication Studies
  • Social Sciences Interdisciplinary

Free keywords

  • city branding
  • city renewal
  • art events
  • stakeholder approach
  • co-creation
  • municipality
  • rationales

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