Aspirational place branding: the strategic transformation of a city narrative

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 2016
Event	The inaugural annual conference of the international place branding association - Middlesex University, London, United Kingdom Duration: 2016 Dec 7 → 2016 Dec 9 http://placebranding.org

Conference	The inaugural annual conference of the international place branding association
Abbreviated title	IPBA
Country/Territory	United Kingdom
City	London
Period	2016/12/07 → 2016/12/09
Internet address	http://placebranding.org

Subject classification (UKÄ)

@conference{69016b1814cd4d5aa9e0c8939a631222,

title = "Aspirational place branding: the strategic transformation of a city narrative",

keywords = "Aspirational talk, city branding, narrative, place identity, visionaries",

author = "Cecilia Cassinger",

year = "2016",

language = "English",

note = "The inaugural annual conference of the international place branding association, IPBA ; Conference date: 07-12-2016 Through 09-12-2016",

url = "http://placebranding.org",

}