Original language | Swedish |
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Title of host publication | Kvalitativa metoder i strategisk kommunikation |
Editors | Jörgen Eksell, Åsa Thelander |
Publisher | Studentlitteratur AB |
Pages | 93-109 |
ISBN (Print) | 978-91-44-09658-2 |
Publication status | Published - 2014 |
Subject classification (UKÄ)
- Communication Studies
Keywords
- interview
- observation
- participant observation
- triangulation
- crystalization