Attending to different types of visuals in massmedia: Eye tracking studies on newspaper reading, netpaper reading and online advertising

Jana Holsanova; Helena Sandberg; Kerstin Gidlöf; Nils Holmberg

Attending to different types of visuals in massmedia: Eye tracking studies on newspaper reading, netpaper reading and online advertising

Jana Holsanova, Helena Sandberg, Kerstin Gidlöf, Nils Holmberg

Research output: Chapter in Book/Report/Conference proceeding › Paper in conference proceeding › peer-review

Original language	English
Title of host publication	Panel on Reception and Understanding of Visuals. Empirical and Theoretical Approaches’ (Organisers: Hans-Juergen Bucher & Jana Holsanova)
Publication status	Published - 2011
Event	The 61th Annual Conference of the International Communication Association, 2011 - Boston, Boston, United States Duration: 2011 May 25 → 2011 May 30

Conference

Conference	The 61th Annual Conference of the International Communication Association, 2011
Country/Territory	United States
City	Boston
Period	2011/05/25 → 2011/05/30

Subject classification (UKÄ)

Information Systems, Social aspects (including Human Aspects of ICT)

Lund University Humanities Lab
Gullberg, M. (Manager)
Lund University Humanities Lab
Infrastructure

Cite this

@inproceedings{c85a65e13ad449349b9ed0614fdeaf58,

title = "Attending to different types of visuals in massmedia: Eye tracking studies on newspaper reading, netpaper reading and online advertising",

author = "Jana Holsanova and Helena Sandberg and Kerstin Gidl{\"o}f and Nils Holmberg",

year = "2011",

language = "English",

booktitle = "Panel on Reception and Understanding of Visuals. Empirical and Theoretical Approaches{\textquoteright} (Organisers: Hans-Juergen Bucher \& Jana Holsanova)",

note = "The 61th Annual Conference of the International Communication Association, 2011 ; Conference date: 25-05-2011 Through 30-05-2011",

}

Holsanova, J , Sandberg, H , Gidlöf, K & Holmberg, N 2011, Attending to different types of visuals in massmedia: Eye tracking studies on newspaper reading, netpaper reading and online advertising. in Panel on Reception and Understanding of Visuals. Empirical and Theoretical Approaches’ (Organisers: Hans-Juergen Bucher & Jana Holsanova). The 61th Annual Conference of the International Communication Association, 2011, Boston, Massachusetts, United States, 2011/05/25.

Attending to different types of visuals in massmedia: Eye tracking studies on newspaper reading, netpaper reading and online advertising. / Holsanova, Jana ; Sandberg, Helena ; Gidlöf, Kerstin et al.
Panel on Reception and Understanding of Visuals. Empirical and Theoretical Approaches’ (Organisers: Hans-Juergen Bucher & Jana Holsanova). 2011.

Research output: Chapter in Book/Report/Conference proceeding › Paper in conference proceeding › peer-review

TY - GEN

T1 - Attending to different types of visuals in massmedia: Eye tracking studies on newspaper reading, netpaper reading and online advertising

AU - Holsanova, Jana

AU - Sandberg, Helena

AU - Gidlöf, Kerstin

AU - Holmberg, Nils

PY - 2011

Y1 - 2011

M3 - Paper in conference proceeding

BT - Panel on Reception and Understanding of Visuals. Empirical and Theoretical Approaches’ (Organisers: Hans-Juergen Bucher & Jana Holsanova)

T2 - The 61th Annual Conference of the International Communication Association, 2011

Y2 - 25 May 2011 through 30 May 2011

ER -

Attending to different types of visuals in massmedia: Eye tracking studies on newspaper reading, netpaper reading and online advertising

Conference

Subject classification (UKÄ)

Equipment

Lund University Humanities Lab

Cite this