Behavioural Insights into Personal Electronics Repair in Sweden

Mariana López Dávila, Leonidas Milios, Jessika Luth Richter, Carl Dalhammar

Research output: Chapter in Book/Report/Conference proceedingPaper in conference proceedingpeer-review

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Abstract

Sweden is actively seeking to scale up repair activities as part of its strategy to reduce waste, transition to a circular economy, and achieve zero net emissions by 2045. In the last couple of years, several new policies to promote consumer repairs have been adopted or proposed in Sweden. However, very little is known about the socio-cultural factors that shape people's decision to repair their personal electronics. This study addresses this gap by applying consumer behaviour theory to study the factors shaping and influencing people's decision to repair their personal electronics. A mixedmethod research approach was used, involving 19 semi-structured interviews and an online questionnaire answered by 190 participants. The interviews and questionnaire targeted Swedish residents and were based on Triandis' theory of interpersonal behaviour. The study revealed that intention and habits determined repair behaviour and that social norms, attitudes, and feelings about repair determined participants' intention to repair. Moreover, the interviews and the questionnaire uncovered that, in general, attitudes and social norms about repair do not encourage repair behaviour and that the physical environment is filled with barriers that discourage people from repairing their broken electronics. Therefore, the study concluded that to scale up repair activities, it is essential to improve the perceived individual benefits of repair, strengthen social norms to make repair the expected solution for broken personal electronics, shape repair habits, and lower contextual barriers. Based on these findings implications and specific policy recommendations are discussed.
Original languageEnglish
Title of host publicationProceedings of the 20th European Roundtable on Sustainable Consumption and Production
Place of PublicationGraz
PublisherVerlag der Technischen Universität Graz
Pages321-343
Number of pages23
ISBN (Electronic)978-3-85125-842-4
DOIs
Publication statusPublished - 2021 Sept 10
Event20th European Roundtable on Sustainable Consumption and Production - Graz, Austria
Duration: 2021 Sept 82021 Sept 10

Conference

Conference20th European Roundtable on Sustainable Consumption and Production
Country/TerritoryAustria
CityGraz
Period2021/09/082021/09/10

Subject classification (UKÄ)

  • Economics and Business
  • Earth and Related Environmental Sciences

Free keywords

  • repair
  • circular economy
  • behaviour

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