Brand and market oriented positioning

Mats Urde; Christian Koch

Brand and market oriented positioning

Mats Urde, Christian Koch

Department of Business Administration

Research output: Chapter in Book/Report/Conference proceeding › Paper in conference proceeding › peer-review

Original language	English
Title of host publication	Tagungsband der internationalen Konfernz "Der Markentag 2011"
Editors	Carsten Baumgarth
Publisher	Springer
Pages	353-369
Publication status	Published - 2011
Event	Der Markentag - Berlin Duration: 0001 Jan 2 → …

Conference

Conference	Der Markentag
Period	0001/01/02 → …

Subject classification (UKÄ)

Business Administration

Free keywords

Positioning
Brand orientation and Market orientation

Corporate Brand Leadership Starts from the Inside
Urde, M. (Invited speaker) & Baumgarth, C. (Chair)
2024 Nov 29
Activity: Talk or presentation › Invited talk

Cite this

@inproceedings{139e79294aec4260aa9975491577dc5f,

title = "Brand and market oriented positioning",

keywords = "Positioning, Brand orientation and Market orientation",

author = "Mats Urde and Christian Koch",

year = "2011",

language = "English",

pages = "353--369",

editor = "Carsten Baumgarth",

booktitle = "Tagungsband der internationalen Konfernz {"}Der Markentag 2011{"}",

publisher = "Springer",

address = "Germany",

note = "Der Markentag ; Conference date: 02-01-0001",

}

TY - GEN

T1 - Brand and market oriented positioning

AU - Urde, Mats

AU - Koch, Christian

PY - 2011

Y1 - 2011

KW - Positioning

KW - Brand orientation and Market orientation

M3 - Paper in conference proceeding

SP - 353

EP - 369

BT - Tagungsband der internationalen Konfernz "Der Markentag 2011"

A2 - Baumgarth, Carsten

PB - Springer

T2 - Der Markentag

Y2 - 2 January 0001

ER -

Brand and market oriented positioning

Conference

Subject classification (UKÄ)

Free keywords

Activities

Corporate Brand Leadership Starts from the Inside

Cite this