Original language | English |
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Title of host publication | Brand Theories |
Subtitle of host publication | Perspectives on Brands and Branding |
Editors | Jon Bertilsson, Veronika Tarnovskaya |
Place of Publication | Lund |
Publisher | Studentlitteratur AB |
Pages | 281-298 |
Number of pages | 18 |
Edition | 1 |
ISBN (Print) | 9789144116242 |
Publication status | Published - 2017 |
Subject classification (UKÄ)
- Business Administration