Brand hypocrisy

Research output: Contribution to conferencePaper, not in proceedingpeer-review

Original languageEnglish
Publication statusPublished - 2011
Externally publishedYes
EventAcademy of Marketing's 7th Global Brand Conference - Oxford, UK.
Duration: 0001 Jan 2 → …

Conference

ConferenceAcademy of Marketing's 7th Global Brand Conference
Period0001/01/02 → …

Subject classification (UKÄ)

  • Business Administration

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