Brand Loyalty

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionaryResearch

Original languageEnglish
Title of host publicationThe Wiley Blackwell Encyclopedia of Consumption and Consumer Studies
EditorsDaniel Thomas Cook, J. Michael Ryan
PublisherWiley-Blackwell
ISBN (Print)978-0-470-67284-6
Publication statusPublished - 2015

Subject classification (UKÄ)

  • Business Administration

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