Abstract
While other companies have a hard time reaching out to universities, leading university reach into Porsche to make substantial contributions to Porsche's innovation leadership. This is why and how Porsche manages to leverage university research in this unique way.
| Original language | English |
|---|---|
| Pages | 29-33 |
| No. | December 01 |
| Specialist publication | Harvard Business Review |
| Publisher | Harvard Business Publishing |
| Publication status | Published - 2005 |
Subject classification (UKÄ)
- Economics and Business
Free keywords
- Porsche
- University Collaboration
- Open Innovation
- Innovation Leadership