Caring for Blue-Green Solutions (BGS) in Everyday Life: An Investigation of Recreational Use, Neighborhood Preferences and Willingness to Pay in Augustenborg, Malmö

In this article, we explore the production of socio-cultural values around blue-green solutions (BGS) through the perspective of care. We explore how values and preferences are formed through the complexity of everyday life engagements in a BGS environment. The data come from a questionnaire answered by 328 households in the neighborhood of Augustenborg in Malmö, Sweden. The questionnaire collects detailed information about inhabitants’ possible recreational use (through Likert scale questions) and willingness to pay (WTP) (estimated through contingent valuation). The study evaluates if and how people care to use, care to live with, and care to pay for BGS. The result shows that people in Augustenborg relate in different and sometimes contradictory ways to BGS. A well-used BGS environment does not per se make the environment successful or result in people preferring a BGS environment in the future. Building awareness about BGS seems to increase the willingness to pay, whereas recreational use seems to decrease it. The study reveals a landscape of care that is constantly being formed and transformed. This suggests that both planning and research needs to focus more on the relation between BGS and social use over time.