@inbook{263c7097fa324f8b9771f8f225da2f91,
title = "Co-creation of intangible brand assets: an integrative S-D logic/organic view of brand-based conceptual framework",
author = "Victor Saha and Venkatesh Mani and Praveen Goyal and Linda Hollebeek",
year = "2022",
month = mar,
day = "11",
doi = "10.4337/9781839105425",
language = "English",
isbn = "9781839105418 ",
pages = "80–89 ",
editor = "Stefan Markovic and Gyrd-Jones, { Richard} and {von Wallpach}, { Sylvia} and Lindgreen, { Adam}",
booktitle = "Research Handbook on Brand Co-Creation",
publisher = "Edward Elgar Publishing",
}