Combining Values, Brands and People: IKEA as a Global Market Driving Company

Veronika Tarnovskaya, Ulf Elg, Steve Burt

Research output: Contribution to conference › Paper, not in proceeding

Original languageEnglish
Publication statusPublished - 2006
Eventthe ECR symposium -
Duration: 0001 Jan 2 → …

Conference

Conferencethe ECR symposium
Period0001/01/02 → …

Subject classification (UKÄ)

  • Business Administration
  • Economics and Business

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